What to look for when choosing a video production team to serve your church

by Apr 21, 2023Faith-Based

Do you know how to choose the right production team?

Having a consistent video marketing plan is essential for churches to communicate regularly with their congregation, live stream to a broader audience, and attract new members. A professional and experienced media production team will be able to bring your church’s mission and message to life through engaging video content that can be shared across multiple channels. But it’s important to choose the right videography company to work for your church, as not all videography companies are made equal. When it comes to looking for the right production team, there are a few key factors to consider to ensure they can meet your church’s needs.

A passion for your mission

Making sure your team is passionate about your cause is one of the most important factors when it comes to finding the right videography team for your church. A team that understands the values and objectives of your church–from planting new churches to mobilizing your congregation to serve your community–will be able to create content that truly resonates with your members.

Additionally, having a full appreciation for your mission will help your team craft an effective marketing strategy that helps you reach a larger audience, attract new members, and spread the word about your volunteer and donation opportunities.

By investing in a team that cares about your mission, you can ensure that your videos will reflect your values, connect to your congregation, and further your marketing goals in a professional and engaging way.

A team that is easy to work with

Having a team that is easy to work with is just as important as having a team that is professional and experienced. The perfect video production team for your church is one that you feel a connection with and who acts with integrity and enthusiasm, bringing energy and passion to every shoot.

They should be open to ideas, enthusiastic about your mission, and have great communication skills.

Working with a media team that understands your vision and listens to your feedback will ensure your videos meet your church’s needs and are on-brand and accurately reflect your values.

Having a team that you feel comfortable communicating with, who is knowledgeable about all aspects of production, and is flexible when it comes to changing schedules and potential obstacles, will make the entire process smoother and more enjoyable. We highly recommend scheduling a phone call or a face-to-face meeting with any videography team to ensure they would be a great match for your church.

Hiring a videography team that you connect with and that is professional, enthusiastic, and flexible on shoots is one of the best things you can do for the success of your church’s video marketing strategy.

A team with a proven track record

Not only is it important for the videography team you choose to be passionate about faith-based videos and easy to work with, but it’s also vital that they can produce the high-quality, engaging videos you’re looking for and that they have a proven track record of success in your industry.

Your videography team should have the experience and expertise necessary to produce professional and effective videos that meet each of your specific needs. Look for a team that has created compelling and impactful videos for other organizations and churches in the past. This will give you the peace of mind that this team can also make great videos for your church that will help you spread your message and make a difference.

When looking at different production teams, make sure to view their portfolio on their website, read and view their client testimonials and reviews, and check out their social media accounts to get an idea of what kind of work they produce and how it has helped other organizations.

A great video production team should be able to showcase a portfolio that speaks to their creative abilities, technical skills, and the success they have achieved with past clients.

A team that is creative and innovative

When viewing production companies’ portfolios, it’s also important to look for creativity and style. How does this company make their clients’ videos unique and stand out from the crowd? How do they use beautiful B-Roll and snappy sound bites to clearly get their message across? How do they use graphics, music, and sound design to best tell an engaging story? How do they make each clients’ videos unique to that church and their church family?

It’s important to find a team that will take the time to understand your vision and goals in order to come up with creative solutions to help you reach them. They should be innovative and excited to help your church grow through video. They should think outside the box and consistently come up with new ways to grab the attention of your church family and potential new members.

A great video production team will work with you to make videos that are high-quality, that stand out from the crowd, and tell an engaging story, while also reflecting your values and the brand of your church.

A team that is affordable

Lastly, it’s important to consider your budget.

It may be tempting to look around for the cheapest options out there, but a team that happens to be way under budget still might not be the right fit for you. In order to guarantee success in your video marketing plan, you need to invest in quality. This means choosing a production company for their expertise, reputation, and connection over anything else.

Consider the amount of effort and creativity that goes into making high-quality videos that will speak to your audience. Investing in a videography team that can make these great videos will be well worth it in the long run, especially if you’re looking for a long-term partnership for your church.

In conclusion

Choosing the right video production team for your church doesn’t have to be daunting or overwhelming. By taking the time to consider each team’s qualifications, track record, and making sure to meet with them over the phone, you can make an informed decision that will benefit and grow your church.

The key is to find a team that checks these five main boxes:

  • They have a passion for your mission and helping faith-based organizations
  • They are easy to work with and communicate well
  • They have a proven track record and a high-quality online portfolio
  • They are creative and think outside of the box
  • They are a worthy investment in your budget